Stashka Lepera is the founder of EmberWorks Collective and a trusted advisor to GTM leaders facing persistent execution challenges. Over nearly three decades in technical sales and leadership, she has seen firsthand that organizations rarely struggle due to a lack of talent—they struggle because they misdiagnose the problem.

Stashka specializes in identifying the root causes of broken sales execution rather than just treating the symptoms. She works with leaders to untangle the disconnects between executive strategy and field reality, transforming AEs, SEs, and overlays into a unified, synchronized unit. By implementing frameworks for inspection and accountability, she ensures high performance becomes a permanent part of the sales culture. Stashka founded EmberWorks to bridge the gap between enablement and execution—helping leaders stop solving the wrong problems and start driving measurable results.